I Love a Luger (ilovealuger.com)
An online web series (I love a luger – ilovealuger.com)
- high concept, subverted message, brand worked in elegantly
- scripted dialogue with professional actress, video effects, 3D animation, original music, production and post production, video distribution on social networks, video sharing sites
- high-level social media integration
Results: campaign received national media coverage, under-funded Canadian Luge Association received 5 year commitment sponsorship with a major corporation
